Pricing · plans in detail
What each plan includes, in numbers
The comparison table on our pricing page shows which features each plan has. This page shows how much of each you get every month, so a ✓ always means a quantity you can check on your monthly report.
Monthly allowances
Every allowance resets on the first of the month. Unused allowance does not carry over.
Beyond an allowance
We use the unit rate on our service rate card, and only after you approve it in writing. Nothing is billed as a surprise.
Ad spend is separate
What you spend with Google, Meta or TikTok is paid to them directly. It is never part of an allowance and never marked up.
Website Management
- Starter
- Content and page updates, up to 1 hour a month
- Growth
- Content and page updates, up to 2 hours a month
- Scale
- Content and page updates, up to 4 hours a month
Local SEO Foundation
- Starter
- 1 location · Google Business Profile kept current · 2 posts a month
- Growth
- 1 location · Google Business Profile kept current · 4 posts a month
- Scale
- Up to 3 locations · 8 Google posts a month across them
Website Maintenance
- Starter
- 1 site · updates, backups, security patching, uptime monitoring
- Growth
- 1 site · updates, backups, security patching, uptime monitoring
- Scale
- 1 site · updates, backups, security patching, uptime monitoring
Monthly Progress Reports
- Starter
- 1 written report a month
- Growth
- 1 written report a month, with usage against each allowance
- Scale
- 1 written report a month, with usage against each allowance
SEO Strategy & Technical Optimization
- Starter
- Not included
- Growth
- Search plan reviewed quarterly · technical fixes up to 3 hours a month
- Scale
- Search plan reviewed quarterly · technical fixes up to 6 hours a month
Advanced On-Page SEO
- Starter
- Not included
- Growth
- 4 pages optimized a month · 25 tracked keywords
- Scale
- 10 pages optimized a month · 75 tracked keywords
Content & Keyword Strategy
- Starter
- Not included
- Growth
- 1 article a month (~1,200 words)
- Scale
- 4 articles a month (~1,200 words each)
GEO & AI Search Optimization
- Starter
- Not included
- Growth
- 10 tracked AI prompts · 2 competitors
- Scale
- 25 tracked AI prompts · 3 competitors
PPC Advertising
- Starter
- Not included
- Growth
- 1 platform · 3 campaigns · 30 active ads · up to US$3,000 a month of ad spend managed · you supply creative
- Scale
- 2 platforms · 8 campaigns · 80 active ads · up to US$10,000 a month of ad spend managed · 4 static ads designed a month
Advanced Analytics & Reporting
- Starter
- Not included
- Growth
- GA4 and conversion tracking kept working · live dashboard
- Scale
- GA4 and conversion tracking kept working · live dashboard
Website Support
- Starter
- Not included
- Growth
- Requests answered within 1 business day
- Scale
- Requests answered the same business day
AI Front Desk (voice, chat & text agents)
- Starter
- Not included
- Growth
- Not included
- Scale
- 500 conversations · 300 call minutes · 500 text messages a month
CRM & Data Infrastructure
- Starter
- Not included
- Growth
- Not included
- Scale
- FutureSource CRM, Team tier, run by us · 5 seats for your staff
AI Review & Reputation Management
- Starter
- Not included
- Growth
- Not included
- Scale
- Replies drafted and posted for up to 50 reviews a month
AI Lead Follow-Up Automation
- Starter
- Not included
- Growth
- Not included
- Scale
- Up to 3 workflows and 1 email sequence built · unlimited runs
Local & International SEO
- Starter
- Not included
- Growth
- Not included
- Scale
- Up to 3 locations, in English and French
Advanced Reporting & Revenue Attribution
- Starter
- Not included
- Growth
- Not included
- Scale
- Leads traced to revenue in the CRM · reviewed on your monthly call
Dedicated Account Manager
- Starter
- Not included
- Growth
- Not included
- Scale
- One named manager · 30-minute call every two weeks
Quarterly Audits
- Starter
- Not included
- Growth
- Not included
- Scale
- SEO, ads and website audit every quarter
Need more than an allowance covers?
Add units from the rate card, or move up a plan. We will tell you which costs less for what you actually use.