Search surfaces in one program: classic search and the AI answer layer
Places your brand can show up, from Google to AI answers
Deliverables spanning technical SEO, content, and GEO
Where your brand shows up
One program, every surface a buyer uses to find you — the classic search results and the AI answers replacing them.
Google Search
Classic organic rankings
Google AI Overviews
AI summaries above results
ChatGPT
Cited in AI answers
Perplexity
Answer-engine citations
Copilot
Microsoft & Bing AI
GEO (Generative Engine Optimization)
Generative Engine Optimization (GEO) is the practice of structuring your content and data so AI answer engines — Google AI Overviews, ChatGPT, Perplexity, and Copilot — can discover, trust, and cite your business in their answers. Where traditional SEO competes for a position in a list of links, GEO competes to be the source a single, AI-generated answer quotes. It relies on clear, self-contained passages, schema markup, an llms.txt file, and strong entity and authority signals. Research presented at KDD 2024 found that GEO methods can improve a source's visibility in generative engine responses by up to 40%.
What's included
A full program from technical foundations to answer-ready content and the GEO layer that gets you cited.
Technical SEO audit & fixes
Keyword & AI-query research
Content strategy & answer-ready briefs
On-page & structured-data optimization
GEO: AI Overviews, ChatGPT & Perplexity citability (llms.txt, schema, passage-level content)
Link building & digital PR
Monthly SEO & AI-visibility reporting
SEO vs. GEO: what is the difference?
Bottom line: SEO and GEO share the same foundation — fast, well-structured, authoritative content — so we run them together rather than choosing one.
SEO vs. Paid Ads: which should you invest in?
Bottom line: Most brands combine the two — paid ads for immediate speed, SEO and GEO for durable, compounding visibility.
How it works
A compounding program — each month builds authority that keeps working after you pause.
- 1
Audit & foundation
Technical SEO audit, then fixes to crawlability, speed, and schema so both search and AI can read you.
- 2
Research
The keywords people search and the questions they ask AI — mapped to intent and opportunity.
- 3
Content & structure
Answer-ready briefs, on-page optimization, and structured data engineered to rank and to be quoted.
- 4
GEO & authority
llms.txt, schema, and self-contained passages plus links and digital PR, so AI engines trust and cite you.
- 5
Measure & compound
Track rankings and AI citations, then double down on what earns visibility month over month.
Ideal for
Brands that want to rank on Google AND be cited by AI assistants, committed to long-term organic growth over a 6-12 month horizon.
✕Not for
Those seeking immediate results — SEO and GEO are long-term, compounding investments.
Looking specifically for generative engine optimization rather than the combined offer? Our dedicated page covers how we measure citation across ChatGPT, Perplexity and AI Overviews, in both languages: GEO agency in Montreal. Weighing this against paid search? Google Ads vs SEO.
Frequently asked questions
Related insights
- We Measured Who AI Actually Cites for Montreal Agency Queries
- Bilingual SEO in Montreal: Ranking in Both Languages
- Core Web Vitals: The Technical SEO That Moves Rankings
- Generative Engine Optimization: Getting Cited by AI
- Five Digital Marketing Shifts That Define 2026
- Build Topical Authority with the Pillar-and-Cluster Model
Before you book anything
Tell us what you want to be found for.
We will check where you rank today — and where AI assistants are sending those people instead.